Profiling & Personalization

A unique technology that automates the richest profiling, segmentation, and personalization possible today, to drive truly targeted, customer-centric marketing

  • Gathers customer data from both explicit sources (registration forms) and implicit understanding of a visitor’s clicks, searches, and transactions
  • Analyzes customer interactions across all channels to extract actionable meaning from key concepts and customer trends
  • Matches visitors with the most relevant content, product recommendations, and navigation without any manual tagging
  • Tailors the web experience to each individual based on their profile, context, and realtime behavior
“We are focused on creating a relevant online experience for our customers and tailoring the content to suit their needs. As a customer of both Autonomy and Interwoven and through the recently announced acquisition, we see tremendous synergies in how companies like ours can better utilize site data and insights to create a better understanding of how customers find and interact with content, stronger online experiences and greater efficiencies.“
global financial services organization